Circular Design with 100% Recycled Porcelain*

VitrA invites you to design spaces that support conscious consumption by bringing together sustainable production, high technical performance, and timeless design. Discover the nova vita concept, which offers a holistic approach that reduces the use of natural resources and minimizes environmental impact by reintegrating industrial waste into the production process.

Turning Sustainability into Action

100% Recycled Porcelain

By adopting the circular economy approach in our raw material selection, we produce porcelain tiles made with 100% recycled content.

100% recovered industrial wastewater

We treat and reuse industrial wastewater within our facilities during production. With this approach, we minimize water consumption.

100% Renewable Electricity

All electricity used in our operations in Türkiye is sourced from renewable energy. More than 60% of this energy is generated at our own solar power plants, while the remaining portion is supplied from certified renewable sources (I-REC).

Transparency Verified by SCS Certification Institution

SCS Global Services verifies that VitrA’s recycled-body porcelain tile product complies with internationally recognized recycled content standards.

The certification covers:

Suitability of the production model for recycled manufacturing
Compliance of the final product with recycled-content criteria
Verification of the exact recycled content ratio
Review of process management, documentation and procedures
Assessment of how recycled materials are collected, processed and controlled

SCS certification confirms that VitrA’s recycled-content claim is accurate, traceable and aligned with required technical standards.

Review Certificate (PDF)

Why Is Independent Verification Important?

Third-party verification ensures that claims regarding recycled content are objectively assessed in accordance with international standards.

From Waste to Product: A Circular Production Process

Porcelain Filter Press Waste

Floor Tile Filter Press Waste

In-Process Raw Waste

Waste is collected from the production line and reintroduced into the manufacturing process through stages of chemical balancing, sedimentation, dewatering, and storage.

This structured preparation process ensures consistent performance across all production stages.

Products manufactured with recycled granules operate under the same process parameters as conventional production and consistently achieve strict quality control standards with tight tolerances, with no difference in quality across pressing, drying, and kilning stages.

90%

of production waste is recovered and reintegrated into the system.

This large-scale recovery significantly reduces the need for raw materials.

nova vita: the beauty of renewal

nova vita, represents a new beginning that transforms waste into high-performance design. With its harmonious color palette, systematic dimensions, and mix & match approach, the concept offers flexibility for architectural design.
By focusing on well-being, connection with nature, and ethical consumption, nova vita makes sustainability a natural part of everyday life.