The Code Series I V-Tone I V-Flex

Material Intelligence

Every material has a code. Material Intelligence deciphers it.

VitrA presents Material Intelligence as a reflection of its belief that every material holds untapped potential waiting to be revealed. Through the combination of research, advanced technology, and design expertise, natural inspirations are transformed into original surfaces that go beyond replication. Material Intelligence explores the unique character of materials, decoding their textures, structures, and qualities to create new expressions for contemporary architecture.

New codes of design

Drawing inspiration from stone, concrete, and metal, VitrA expands its material library with collections that reinterpret familiar materials through innovative surface technologies.

Each collection within the new codes of design reveals a distinct material language, enriched by depth, texture, and refined aesthetics. United by a shared design vision, they offer versatile solutions that combine authenticity with contemporary elegance.

Material Intelligence reflects VitrA’s commitment to continuous innovation and material excellence. By combining advanced manufacturing capabilities with creative exploration, it transforms natural references into high-performance ceramic surfaces that meet the evolving needs of architecture and interior design. Designed to work harmoniously across colours, textures, and formats, the collections encourage seamless combinations and greater design freedom.

The Tone of Perfection: V-Tone

V-Tone technology digitally optimises tone management by processing production data with a high degree of precision. It moves beyond manual controls and makes tone management an integral part of production, ensuring flawless colour consistency from the very beginning.

V-Flex is an innovative floating tile installation solution designed to bring speed, ease and flexibility to ceramic floor applications. Unlike conventional bonded tile applications, V-Flex tiles are installed without being permanently adhered to the subfloor. Powered by Välinge’s Ceraloc® locking technology, the system enables ceramic tiles to be installed faster, more precisely and more practically.